October 23, 2017
Tagged in: Rental Listings

First of all, you must know that at any given moment, you are competing with at least 150 other rental properties. But the competition can be even higher, depending on neighborhood and season. If your apartment is listed on an online platform, you should be aware that the tenant will spend no more than 4 seconds before moving on to the next advertisement.

A potential tenant will always look at these 3 things before anything else:

  • The headline
  • The description
  • The quality of the photos

By taking into consideration these 3 factors when writing your advertisement, you will boost your chances of renting your apartment. In the following article we are sharing a well thought-out plan on how to write an impressive rental listing description:

How to Write a Catchy Headline

It’s crucial to understand that the headline is what drives people to click on your advertisement. If you can’t manage to show the core principles of your apartment through the medium of your headline, the rest, even if it’s impressively written, it’s a waste of time and energy. When writing your headline you don’t need to be creative or anything like that. You just need to let the tenant know exactly what you are offering and how advantageous your offer is.

You should include the following details:

  • Number of bedrooms
  • Number of bathrooms
  • Price range
  • Location
  • Plus one unique and appealing feature of your apartment

How to Write a Short Description

1. You Must First List Your Best Feature

It’s extremely important to tell your potential tenants what’s unique about your apartment and why should they consider renting it. Give them the opportunity to visualize themselves inside your suite. The unique feature that will be presented will become the nickname of your offer. Tenants will use this nickname to discuss your offer.

2. Choose Two Words that Will Describe Your Apartment Perfectly

Let’s say for example that you describe your apartment as charming and beautiful. These are words which have a high impact when a tenant wishes to look for a family apartment. If you would describe your apartment as modern and unique, you will attract teen couples that wish to become independent. Choosing the right words will aid you a lot in this process.

3. Give the Basic Details and Mention the Neighborhood

Tell your potential tenants how many bathrooms and bedrooms your apartment has. After this, make sure to mention how the neighborhood may be categorized. You may write: friendly neighborhood, young community, or family community. These are important factors that will influence people when making their decision.

4. Make Sure to Tell them what’s Nearby and Give One Appealing Detail

It’s important to let your potential tenants know what facilities are near the apartment. For example, you may write: parks, bars, gym, shopping mall, and clubs. Regarding the exciting detail, tell them the best upgrade of your apartment like: a big pool, a spacious balcony, or a beautiful garden.

5. Give some Extra – Info

In conclusion, you may write a few additional information’s that may help your future tenants decide if they wish to rent your apartment. Here, you may include the price and other taxes. If you consider that you don’t have the time to do all this work, you may take advantage of writing services like Best Essays, Grammarly or PowerThesaurus. These services may aid you in writing a well-formed rental description.

What Photos Should You Use

Including several photos is extremely important. Remember: a picture is worth a thousand words. If you do not include photos in your advertisement, tenants will just skip over it.

When adding images make sure to have a few photos for each of the rooms, including bathrooms and kitchen. If your apartment has any unusual upgrades, make sure to add a photo of them as well. The photos you take must look professional. You don’t need to hire a professional photographer, you just need to take a little time to make these photos look good.


As you can see, writing an impressive rental listing ad is not such a hard task. Remember to follow these steps if you wish to rent your apartment as soon as possible. Everything resumes to words and photos. Make sure that your words are appealing and your photos are elegant and charming.

About the author:

Karen Dikson is a marketing expert and entrepreneur from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. Karen loves to stay up to date on the latest digital trends. Her works have been published on HuffPost and other business resources. Connect with Karen on Twitter.

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