October 17, 2017

Real estate is a great career to get into if you’re ambitious, passionate and a people person. After all, people will always need houses and they’ll always need people to help them to buy and sell them, which means that a career in real estate is a safe bet if you want to land yourself a job that will last a lifetime.

But as with any career, there’s also plenty of competition. In fact, the real estate industry is arguably even more competitive than most, which is why you’ll need to be at the top of your game if you hope to succeed.

That’s where this blog post comes in. Here are five of the top secrets to becoming a successful real estate agent.

1. Presentation goes a long way

When you’re working on behalf of a seller, you can increase your potential commission and maximize the amount that the seller could receive through the simple art of presentation. Encourage your clients to deep clean the house before they welcome prospective buyers so that the house is at its best when they arrive. 

You’ve probably heard stories of people baking cookies when they’re expecting house viewings so that the smell puts potential buyers in a good mood, and there might be something to that. Research has shown that the smell of citrus increases valuations the most, with brownies, baked bread and coffee following up. The smells of roast chicken and smelly socks are both big turn-offs.

2. Have a plan and stick to it

Getting your license to practice real estate is just the beginning. It can be tempting to just jump right on in without thinking, but if you want to make the most out of your career then you need to create a personal growth plan and make sure that you follow up with it. This may mean studying for new qualifications or setting yourself sales goals and growth targets over time.

As part of this, you need to set budgets and stick to them, both when it comes to business spending and advertising costs and when it comes to your own personal living expenses. Remember the old saying – if you fail to plan, you plan to fail. Plan for success instead, because you’ll never achieve it if you don’t know what it looks like. And if your plan isn’t working, don’t just stop following it – create a new plan and stick to that instead.

3. Spelling mistakes are death

Steve Henderson a professional writer from Resumes Planet draws from his prior experience as a real estate copywriter to explain, “Spelling mistakes on real estate listings send signals to buyers that there’s something illegitimate about the business. It’s the mark of an amateur, like listing photos that have dirty laundry or piles of washing up in the shot.”

He has a point, too. According to one article by the BBC, a single spelling mistake can cut online sales in half – so you can imagine the effect it has when buyers are getting ready to spend a huge amount of money on a property.

4. It’s all about who you know

The more friends and family members you have, the better – and not just because you’ll be able to lean on them for support if times are bad. Your social network will lead to new business and referrals, and there’s also a lot to be said for finding a decent mentor. Out of all of the people you know, the broker you work under is arguably the most important person of all, so make sure you find one that you can trust and learn from.

Building a strong sphere of influence could ultimately either make or break your real estate business, so be sure to make time for other people and to not expect anything in return. Pay it forward. You might be surprised by what happens.

5. Efficiencies are everything

Real estate agents are often their own bosses, and when you’re your own boss it can be easy to fall victim to bad habits and procrastination. Don’t allow them to take over. Hold yourself accountable – by punishing yourself if necessary – and develop a system that allows you to be as productive as possible.

As part of this, you’ll want to get time tracking software in place so that you have a proper idea of where you’re spending time and where you could potentially make time savings. For example, if you’re spending a lot of time with certain clients and not making any headway, you can make the decision to cut your losses and focus your efforts on a client that’s more profitable.

Conclusion

So there you have it – those five secrets will help you to be super successful in your career as a real estate agent. Follow the teachings you’ve learned, work hard, smile often and you’ll be a success in no time. Good luck.

About the author:

Micheal Gilmore is an entrepreneur and passionate career advisor from Dallas, TX. His mission is helping people achieve perfection in anything they do. His life is fully dedicated to the people. You can catch Micheal on Twitter.

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