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September 4, 2018

When it comes to filling rental properties, finding a way to share the property information with as many people as possible is crucial. Today, the best way to do this is through strategic digital marketing that will reach your audience, leave a positive impression, and get them to sign a lease eventually. Here are three easy digital marketing tips you can get started with today:

Create a Social Media Page for your Properties

Start by creating a Facebook page for your properties as well as a website or blog site. Facebook is a personable platform that will allow you to connect with the potential tenants. Make a Facebook post for each property, including the address, photos, and a link to your website or contact form for more information. Instagram is another excellent place to share beautiful pictures of your rental properties, with location-based hashtags that will get you found by local tenants.

Related Article: Looking to Fill Vacancies? Use Instagram!

Active Online Advertising

Posting online these days is the best way to advertise, besides signs outside the property. Be strategic about your online marketing and advertising. A cheap way to rent your properties is to post in local ‘buy/sell’ Facebook groups and share your company page or website. Many people are looking on Facebook, as well as Craigslist, these days for a rental property.

If you want to put a bit more money behind your advertising campaign, both Facebook and Instagram have reasonable costs. There are also lots of resources about how to set up a campaign. These ads will allow you to target your ideal tenant including factors such as location, age, and interests.

Create Valuable and Creative Content

Using YouTube to create videos is a great way to connect with your target audience and make your properties known. Keep it short, fun and informative. Your videos could be anything from ‘how to’ videos on leasing, move in/move out tips or hacks, full video tours of the properties, and more. The point is to have informative content, so users recognize you as an authority who cares about their tenants. If extensive YouTubing isn't’ your thing, maybe write a blog about the same topics. Or put a short property walk-through video on your website or Facebook page. Keeping your advertising visual and engaging is key to catch people’s eye.

With any digital marketing, consistency is the name of the game--across all platforms. If you are consistently posting and interacting, you will see a more significant following and response rate. It is also essential to keep your posts updated and to take down any rented properties to stay current. All of your different platforms should be connected, with links to the other locations where you consumers can stay connected with your company.

Author Bio: Fiona Foster is a Marketing Manager at CUE Marketplace, a platform designed to help entrepreneurs and business owners grow their business with software recommendations and a unique business intelligence dashboard that saves the busiest business owners valuable time.

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